Thursday, July 30, 2015

J Cat Beauty Liptitude 24/7 Hydrating Lip Stain Review

Here are our swatches of all 14 of the new J Cat Beauty Liptitude 24/7 Hydrating Lip Stains! We LOVE these! They are affordable at $5.99 a piece and are almost identical in application, pigmentation, comfort, and scent to the OCC Lip Tars. When I first swatched these I immediately noticed a similarity between these and the NYX Intense Butter Glosses, but once I broke it down and did some more comparing, they are definitely more similar to the lip tars down to the wet, non sticky mint scented formula. The things I don't love about these are the same things I don't love about lip tars; It's easy to apply too much product and they are very wet which makes the chances high that they could get on your teeth. (Also, I totally agree that some of these names are pretty strange). But, if you LOVE OCC Lip Tar and/or NYX Intense Butter Glosses, give these a try! Be sure to look for the adorable bottles that can be easily mistaken for nail polish (I love the bottles for being slightly unconventional). What are your thoughts?!

Score card:

I actually really love this packaging. They look like lil' nail polishes which isn't something you'd expect! 
 These smell minty just like OCC lip tars.
Be careful not to apply too much product! 
 Very pigmented.
 These are very comfortable and non-sticky. The only thing I don't love is that they're super wet, so be careful when talking or eating. They can be easily removed or touch your teeth.
 I don't reach for these for longevity. These wipe right off.
Dupability (Originality)
The formula is almost an exact dupe for OCC lip tars, but the colors are pretty different. 

Overall Score: 3.9

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