theBalm Charming Dupes

Here are swatches comparing theBalm "Charming" ($17) next to the third formulation of Kat Von D "Lolita" ($20) and "Double Dare" ($20). The left photo was taken outside in sunlight while the right photo was taken outside in shade.

Here are swatches comparing theBalm "Charming" ($17) next to Girlactik "Allure" ($23). Thank you @lippielust on Instagram for sharing these swatches with us.

Here are swatches comparing theBalm "Charming" ($17) next to Milani "Beloved" ($7). Thank you @drwould on Instagram for sharing these swatches with us.